
| In Christianity and the Mass Media in America: Toward a Democratic Accommodation professor Quentin Schultze explores the role of the mass media in public communication in America. Americans put their collective hope, fear, and concern about public communication in the mass media, states Schultze, and the rhetoric they have applied to it has been religiously pitched. Schultze names the various religious metaphors people have used for the media and its work, including the metaphors of conversion, discernment, communion, and being "set apart." He also notes how highly Americans praise technological tools. Schultze recognizes that this tendency to view media in a religious light is found mainly in America, but that it is also beginning to emerge in other areas of the world where evangelicalism is gaining momentum, which suggests that it may be an evangelical and protestant phenomenon. | ![]() Christianity and the Mass Media in America: Toward a Democratic Accommodation (Michigan State University Press, 2003) |
| Quentin Schultze is the author of a number of books about Christianity and media, including American Evangelicals and the Mass Media (Zondervan Publishing House, 1990) and Redeeming Television: How TV Changes Christians—How Christians Can Change TV (InterVarsity Press, 1992). | Technology and Culture Mass Media Communication |